Online reputation management is the strategic process of influencing public perception of a company or person.
It involves continuously monitoring what is being said about you on the internet.
The primary aim is to highlight favorable content and mitigate any negative comments or criticism.
This often includes responding to online reviews on different websites.
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A key component is managing search engine listings for relevant search terms.
Effective reputation management helps build credibility and safeguard a strong brand image.
Ultimately, it is an crucial strategy for any modern organization or public figure.